I'm Tom - a web developer with over 6 years experience building sites for clients, currently based in Nottingham, UK.
Leading the web team at a small business has shaped a key approach to how I build sites, namely that websites must be beautiful, but never forget their function, which is to support the business. Sites have to generate leads, sales, or whatever other metric defines success. My sites are built from the ground up with this in mind: SEO (Search Engine Optimisation) as a key objective, not an afterthought. Analytics and stats integrated from the very start. Speed and ease of use key.
Please see my projects page for more details of what I have been working on.
Outside of the web I am a keen photographer and videomaker. I have been "behind the wheel" of many video projects during my time at DGTL, leading media teams at everything from winter festivals to carpet-cleaning commercials! This gives me a good view of the content required that sits alongside a site in a wider marketing plan, which can be a really useful insight, as well as providing a never ending steam of placeholder content while developing new sites! I have also been at the forefront of the use of drones in media. From flying on top of mountains in the snow to in busy central London, I have done it all when it comes to drones (including the never ending paperwork!) Recently my interest has largely switched to flying FPV race drones, a type of drone that allows for much more freedom of motion, more akin to flying like a bird than the traditional drones. This has also lead to a much bigger focus on basic electronics and repairs, following the inevitable crashes.
I am also a keen whitewater kayaker, a rather unusual sport! A lot of people don't believe me when I say I kayak off waterfalls for fun, until I show them the photos. Adrenaline aside, it allows you to get to places that you would not be able to reach any other way, something I feel fortunate for whenever I am in a river gorge or at the bottom of a waterfall. It is a sport with an extremely strong community, one that I am priviliged to help support as a volunteer director for the paddlesports charity River Legacy.
My photography and my kayaking are two things that really mesh together, and I have been lucky enough to have some of my paddling photos published and used worldwide. Check out my photography instagram for an insight into the world of whitewater kayaking